Most Requested Programs

Leading with Story: Using Story to Connect & Inspire
In study after study, communication consistently ranks as a top leadership skill. Communicate effectively and your team can move mountains. But how can you stand out as a leader in our crowded, distracted world? Storytelling is one of the most powerful tools for connecting with and inspiring others. By learning to tell your story, you can take ownership of your unique voice and put it to use in your work as a leader. During this actionable and engaging program, you’ll learn the science behind storytelling, how the five types of leadership stories work, and how you can integrate your own story into your work to build trust and inspire your team.

• Craft and share your own personal story and integrate it as part of your personal brand as a leader.
• Employ the five leadership stories at work — trust stories, teaching stories, action stories, values stories, and vision stories.
• Lead with story — creating a shared vision of the future and empowering others to follow it.

Standout Brand Storytelling: Building Brands with Story
Despite the fact that technology has made marketing easier than ever before, the increased noise has made it harder for brands to actually stand out in our crowded, distracted, digital world. Rather than continuing to interrupt our way around this problem, we need to learn the secrets of the oldest, most powerful communication tool — story. As part of this entertaining, educational, and actionable program, audiences will learn the brain science behind why story works with examples from pop-culture classics and story-driven brands. In the end, they’ll move beyond talking about the trend of storytelling to implementing stories as tools for their brands.

• Define the key elements of brand story including protagonist, antagonist, and world building.
• Capture attention by creating empathetic stories based customer challenges.
• Create marketing gravity through compelling content and an engaged community internally and externally.
• Craft captivating stories that drive profitable actions and long-term brand loyalty.

Scrappy Digital Marketing for Businesses Big and Small
When it comes to marketing, it’s the best of times and the worst of times. New media allows us to reach more people, build personal relationships, and deliver real value to our customers. However, budgets are tighter than ever and we’re constantly distracted by all of the shiny new things coming at us. The answer? Get scrappy. During this myth-busting and actionable talk, you’ll discover how getting scrappy can help you put your brains before your budget, do more with less, and simplify your marketing in today’s complex world.

• Create a scrappy marketing strategy grounded with solid business objectives that shows what channel or platform works best when.
• Simplify content marketing with four easy-to-employ hacks.
• Measure what matters in social media and digital marketing for continuous improvement.

How to Build a Standout Brand in a Crowded World
With the rise of digital media, you’d think it’d be easier than ever to be heard. Yet, most messages—especially marketing messages—fail to cut through the clutter in our crowded, distracted world. To stand out today, you have to start with your brand. But the rules of brand building have changed. During this insightful and engaging program, you’ll learn about the seven Brand Now dynamics — meaning, structure, story, content, community, clarity, and experience — and how you can use them to build a standout brand.

• Implement the seven digital dynamics of standout brand building.
• Endow brands with a unique meaning, story, and structure. Standout brands stand for something.
• Create marketing gravity through compelling content and an engaged community internally and externally.
• Build a connected brand experience for customers both online and off.