Education

Create Distinction: What To Do When "Great" Isn't Good Enough To Grow Your Business
How do you stand out from your competition so you become their preferred choice in a volatile marketplace? Scott reveals the elements that pull you back to the pack – and the Four Cornerstones of Distinction it takes to attain remarkable success.

Key takeaways:

• How to avoid the mistakes of commoditization
• The specific steps you must take to create distinction
• The importance of personal responsibility in organizational growth

THE ULTIMATE CUSTOMER EXPERIENCE®: Delivering What Customers REALLY Want

KEY AUDIENCE TAKEAWAYS:

• The five steps of an Ultimate Customer Experience®
• Why the experience – and not service – generates loyalty; and what you need to do to create it
• The information you need to personalize the experience, in order to intensify the customer’s commitment to your organization
• The Six Disconnections Between Organizations and Customers — and how to bridge the gaps so you can engage distinctively

ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction

KEY AUDIENCE TAKEAWAYS:

• The Five Factors of Iconic Performance
• The ONLY two factors upon which customers will judge you
• Why much of what you’ve heard – like “under promise/over deliver,” “defense wins championships,” “sell harder” – does not work in today’s marketplace of multiple generations and cultures.
• Improved results from learning the required steps for Iconic performance
• Expanded appreciation of the importance of personal responsibility in team success
• Advanced skills and thinking on the important issue of improving processes
• Enhanced precision about goals and organizational direction

DEVELOPING A DISTINCTIVE CULTURE: Creating Ultimate Employee Experiences in a Multi-generational Workforce

KEY AUDIENCE TAKEAWAYS:

• Why “different” from how we do it doesn’t mean “incorrect” in how it’s done
• How generational differences can create distinction when we develop an open, accepting organizational culture
• How to thrive in a workplace with multiple generations, and how to work with people who think differently than you
• The role of mentors – including “reverse mentorship”…in other words, learning from those younger than you

THE ICONIC SALES PROFESSIONAL: How To Stand Out and Win in a Hyper-competitive Marketplace

KEY AUDIENCE TAKEAWAYS:

• Sell the differences that make you a preferred choice
• Four strategies to sell uniquely from your competition
• How to transcend transaction and develop loyal relationships for more sales
• The six key disconnections between sales professionals and their customers
• Learn that we are chosen for our uniqueness – not our similarities