Scott McKain

Scott McKain

Scott McKain is a customer experience (the Ultimate CX®) and distinction expert teaching companies and individuals how to establish strategies and execute seamlessly to stand out from the competition. Known internationally as a top-rated keynote speaker and virtual presenter, Scott’s clients represent the world’s most iconic brands.

Recognized for his success in business and academics, Scott is a member of the “in residence” faculty of High Point University, the “Sales and Marketing Hall of Fame,” and the “Professional Speakers Hall of Fame.” His latest book was named by “Forbes” as one of the “ten best business books of the year.”


Create Distinction: What To Do When "Great" Isn't Good Enough To Grow Your Business
How do you stand out from your competition so you become their preferred choice in a volatile marketplace? Scott reveals the elements that pull you back to the pack – and the Four Cornerstones of Distinction it takes to attain remarkable success.

Key takeaways:

  • How to avoid the mistakes of commoditization
  • The specific steps you must take to create distinction
  • The importance of personal responsibility in organizational growth



  • The five steps of an Ultimate Customer Experience®
  • Why the experience – and not service – generates loyalty; and what you need to do to create it
  • The information you need to personalize the experience, in order to intensify the customer’s commitment to your organization
  • The Six Disconnections Between Organizations and Customers — and how to bridge the gaps so you can engage distinctively

ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction


  • The Five Factors of Iconic Performance
  • The ONLY two factors upon which customers will judge you
  • Why much of what you’ve heard – like “under promise/over deliver,” “defense wins championships,” “sell harder” – does not work in today’s marketplace of multiple generations and cultures.
  • Improved results from learning the required steps for Iconic performance
  • Expanded appreciation of the importance of personal responsibility in team success
  • Advanced skills and thinking on the important issue of improving processes
  • Enhanced precision about goals and organizational direction

DEVELOPING A DISTINCTIVE CULTURE: Creating Ultimate Employee Experiences in a Multi-generational Workforce


  • Why “different” from how we do it doesn’t mean “incorrect” in how it’s done
  • How generational differences can create distinction when we develop an open, accepting organizational culture
  • How to thrive in a workplace with multiple generations, and how to work with people who think differently than you
  • The role of mentors – including “reverse mentorship”…in other words, learning from those younger than you

THE ICONIC SALES PROFESSIONAL: How To Stand Out and Win in a Hyper-competitive Marketplace


  • Sell the differences that make you a preferred choice
  • Four strategies to sell uniquely from your competition
  • How to transcend transaction and develop loyal relationships for more sales
  • The six key disconnections between sales professionals and their customers
  • Learn that we are chosen for our uniqueness – not our similarities


“The only speaker in the history of our company to have received a perfect score from EVERY attendee at our most important global partners event. We’ve booked the leading speakers in the world. Scott McKain received the highest ratings of all.” - CISCO

"Your presentation was amazing and I really enjoyed your personal stories and sense of humor in helping us with great ideas on how to better provide customer service to our customers.” - FORCE3

"Oh my gosh! He was amazing! What an inspiring guy! Our attendees and our staff LOVED him. I can’t say enough good things! He was the best way to end our conference." - Phonak

"Scott was fantastic. I have received nothing but positive feedback from attendees. Partway through the talk our CEO texted me “Homerun!"" - ottobock

“I have but a brief moment to say what profound effect your presentation has had in my business and personal life. Thank you, I will endeavor to make myself stand out.” - Sysco